Why Free Directories Matter
Many founders assume that paid directories are automatically better than free ones. This is a common misconception. Some of the highest-value directories for SEO and traffic are completely free.
The Value of Free Directory Submissions
- Zero Financial Risk: Test the waters without committing budget. See which directories drive results before considering paid upgrades.
- High-Authority Backlinks: Many free directories have Domain Authority scores of 50+, providing valuable SEO benefits.
- Targeted Traffic: Free doesn't mean low-quality. These directories attract users actively seeking solutions.
- Foundation Building: Start with free directories to build a baseline of backlinks and visibility, then layer in paid options strategically.
- Ongoing Value: Unlike paid advertising, directory listings provide continuous value for months or years.
A well-executed free directory strategy can rival paid alternatives. The key is optimizing each listing carefully rather than rushing through submissions. Quality over quantity applies even when there's no cost involved.
Dofollow vs Nofollow: What It Means
Understanding link types helps you prioritize your submissions for maximum SEO impact.
Dofollow Links
Dofollow links pass "link juice" or PageRank from the directory to your website. They signal to Google that the linking site endorses your content. Benefits include:
- Improved domain authority over time
- Better search engine rankings
- Stronger backlink profile
- Increased organic search visibility
Nofollow Links
Nofollow links include a rel="nofollow" attribute that tells search engines not to pass ranking credit. However, they still provide value:
- Drive referral traffic (clicks still work!)
- Build brand awareness
- Create a natural-looking link profile (Google expects a mix)
- Often from high-traffic sites like Product Hunt and Reddit
A healthy backlink profile includes both dofollow and nofollow links. While dofollow links are more valuable for SEO, having only dofollow links can look unnatural to search engines. Aim for a diverse mix from high-quality sources.
Top 10 Free Directories (Best Value)
These directories offer the best combination of domain authority, traffic, dofollow links, and ease of submission. If you only have time for 10 submissions, start here.
| Rank | Directory | DA | Link | Why It's Great |
|---|---|---|---|---|
| 1 | AlternativeTo | 87 | Dofollow | Highest DA free dofollow, captures "alternative to" searches |
| 2 | SourceForge | 86 | Dofollow | Excellent for software/dev tools, very high authority |
| 3 | SaaSHub | 65 | Dofollow | SaaS-focused, great category visibility |
| 4 | Indie Hackers | 64 | Nofollow | Incredible community, potential for viral reach |
| 5 | F6S | 63 | Dofollow | Startup ecosystem, investor visibility |
| 6 | StackShare | 62 | Dofollow | Perfect for dev tools, shows company usage |
| 7 | SaaSworthy | 58 | Dofollow | Growing SaaS directory with good traffic |
| 8 | Remote Tools | 54 | Dofollow | Targeted audience for remote work tools |
| 9 | BetaPage | 54 | Dofollow | Great for beta launches, easy submission |
| 10 | SideProjectors | 52 | Dofollow | Good for side projects, potential acquisition interest |
Deep Dive: Top 3 Submissions
1. AlternativeTo
AlternativeTo is the gold standard for free dofollow backlinks. With a DA of 87, it's one of the highest-authority sites that offers free listings with dofollow links. The site captures significant search traffic from users searching for "alternative to [competitor]" queries.
How to Submit:
- Create a free account at alternativeto.net
- Click "Submit Application" and fill in your product details
- Select which products yours is an alternative to
- Add screenshots and a compelling description
- Submit and wait for approval (usually 1-3 days)
Pro Tip: After listing, encourage your users to mark your product as an alternative to specific competitors. More associations = more visibility.
2. SourceForge
SourceForge has been around since 1999 and remains a powerhouse for software discovery. Its DA of 86 makes it incredibly valuable for SEO. While historically focused on open source, it now accepts all software types.
How to Submit:
- Register for a SourceForge account
- Go to "Create a Project"
- Fill in project details, category, and description
- Add screenshots, documentation, and download links
- Publish your project page
Pro Tip: Add detailed documentation and regular updates. SourceForge rewards active projects with better visibility.
3. SaaSHub
SaaSHub focuses specifically on SaaS products and has built a strong community of software buyers. The free listing includes a dofollow link and visibility in relevant categories.
How to Submit:
- Visit saashub.com and click "Submit"
- Enter your product URL and basic information
- Select relevant categories and competitors
- Add features, pricing info, and screenshots
- Submit for review
Pro Tip: Claim your listing after approval to add more details and respond to user questions.
General Startup Directories
These directories accept a wide range of startups and products. They're great for building a foundational backlink profile.
| Directory | DA | Link | Approval Time | Best For |
|---|---|---|---|---|
| Product Hunt | 91 | Nofollow | Instant | Product launches, tech products |
| AngelList / Wellfound | 90 | Dofollow | 1-2 days | Startup profiles, hiring |
| StartupBase | 51 | Dofollow | 1-3 days | General startup listing |
| Awesome Indie | 50 | Dofollow | 3-7 days | Indie makers, bootstrapped |
| Uneed | 48 | Dofollow | 1-5 days | Curated quality tools |
| Webwiki | 49 | Dofollow | Instant | Website directory |
| Startup Ranking | 46 | Dofollow | 2-5 days | Startup rankings |
| DevHunt | 45 | Dofollow | 1-3 days | Developer tools |
| Peerlist | 45 | Dofollow | Instant | Professional projects |
| OpenAlternative | 45 | Dofollow | 3-7 days | Open source products |
| MicroLaunch | 42 | Dofollow | 1-2 days | Micro-SaaS, indie products |
| StartupBuffer | 41 | Dofollow | 2-4 days | Startup promotion |
| Startups.fyi | 40 | Dofollow | 1-3 days | Startup resources |
| Launched | 39 | Dofollow | 1-2 days | Product launches |
| IndiePage | 38 | Dofollow | Instant | Indie maker projects |
| Pitchwall | 38 | Dofollow | 1-3 days | Startup pitches |
| StartupLift | 35 | Dofollow | 2-5 days | Feedback, early users |
| Fazier | 33 | Dofollow | 1-2 days | Startup launches |
SaaS-Specific Directories
If you're building a SaaS product, these directories cater specifically to your market. They attract buyers actively comparing software solutions.
| Directory | DA | Link | Approval Time | Special Features |
|---|---|---|---|---|
| SaaSHub | 65 | Dofollow | 2-5 days | Alternatives comparison, reviews |
| SaaSworthy | 58 | Dofollow | 3-7 days | Detailed reviews, awards |
| CrozDesk | 47 | Dofollow | 3-5 days | Software discovery engine |
| SaaSGenius | 35 | Dofollow | 2-4 days | Comparisons, reviews |
| WebAppRater | 34 | Dofollow | 1-3 days | Web app reviews |
| AppRater | 32 | Dofollow | 1-3 days | App ratings and reviews |
| DiscoverCloud | 25 | Dofollow | 2-4 days | Cloud software focus |
For SaaS products, list on all of these free directories first, then consider paid upgrades on G2 and Capterra for competitive categories. The free listings provide solid SEO foundation while you build review volume.
AI & Tech Directories
The AI directory space has exploded with new platforms. Many offer free listings to attract quality products. If you're building an AI product, these are essential.
| Directory | DA | Link | Approval Time | Traffic Level |
|---|---|---|---|---|
| AI Tool Hunt | 52 | Dofollow | 2-5 days | High |
| EasyWithAI | 45 | Dofollow | 1-3 days | Medium-High |
| 1000 Tools | 44 | Dofollow | 2-4 days | Medium |
| NoCodeList | 42 | Dofollow | 1-3 days | Medium |
| AI Scout | 40 | Dofollow | 1-3 days | Medium |
| AIToolMall | 38 | Dofollow | 1-2 days | Medium |
| AI Valley | 35 | Dofollow | 1-3 days | Growing |
| AItoolsDirectory | 30 | Dofollow | 1-2 days | Medium |
| ToolPilot | 27 | Dofollow | 1-3 days | Growing |
New AI directories launch weekly. While many are low-quality, they often offer easy approvals and dofollow links early in their growth. Submit to established ones first, then gradually add emerging directories as they prove their value.
Developer Tool Directories
Building for developers? These directories cater specifically to technical audiences and can drive highly qualified traffic to your product.
| Directory | DA | Link | Approval Time | Requirements |
|---|---|---|---|---|
| GitHub | 96 | Nofollow | Instant | Public repository |
| SourceForge | 86 | Dofollow | Instant | Downloadable software |
| StackShare | 62 | Dofollow | 1-2 days | Developer/tech tool |
| LibHunt | 55 | Dofollow | 2-5 days | Libraries/frameworks |
| Console.dev | 52 | Dofollow | 1-2 weeks | Quality dev tools only |
| DevHunt | 45 | Dofollow | 1-3 days | Developer tools |
| APIList.fun | 38 | Dofollow | 1-3 days | Public APIs |
| Awesome Lists (GitHub) | 96 | Nofollow | Varies (PR review) | Quality tools, open source |
Getting Listed on Awesome Lists
Awesome Lists are curated collections hosted on GitHub (like "Awesome React," "Awesome Python," etc.). Getting listed provides massive visibility within the developer community.
- Find relevant Awesome lists for your technology/category
- Review the contribution guidelines in each repository
- Fork the repository and add your tool
- Submit a pull request with a clear description
- Engage respectfully with any feedback from maintainers
Even though GitHub links are nofollow, having a well-maintained GitHub presence signals credibility to developers. Add clear documentation, example code, and keep your repositories active.
Community Platforms
These platforms combine directory listings with community features. While links are often nofollow, the traffic and engagement value is significant.
| Platform | DA | Link | Engagement Level | Best For |
|---|---|---|---|---|
| Hacker News | 91 | Nofollow | Very High | Tech products, launches |
| Reddit r/startups | 91 | Nofollow | High | Startup feedback |
| Reddit r/SideProject | 91 | Nofollow | High | Side projects, MVPs |
| Reddit r/SaaS | 91 | Nofollow | Medium-High | SaaS products |
| DEV.to | 85 | Nofollow | High | Developer content |
| Hashnode | 78 | Dofollow | Medium-High | Tech blogging |
| Indie Hackers | 64 | Nofollow | Very High | Bootstrapped startups |
Community platforms reward genuine participation. Before promoting your product, spend time helping others, answering questions, and sharing valuable insights. When you do launch, you'll have credibility and an audience that cares.
Submission Tips for Free Directories
Just because it's free doesn't mean you should rush. Quality submissions lead to faster approvals and better results.
Before You Submit
- Prepare Your Materials:
- Multiple description lengths (50, 100, 200 words)
- Screenshots in common dimensions (1200x630, 1280x720)
- High-quality logo (PNG with transparency)
- Founder/team photos for credibility
- Set Up Tracking:
- Create unique UTM parameters for each directory
- Set up Google Analytics goals to track conversions
- Create a spreadsheet to track submissions
- Optimize Your Website:
- Ensure fast load times (under 3 seconds)
- Clear call-to-action on landing page
- Mobile-responsive design
Writing Effective Descriptions
Your description is often the only thing standing between you and a click. Make it count:
- Lead with the benefit: What problem do you solve?
- Be specific: "Save 10 hours/week on X" beats "Save time"
- Include social proof: "Used by 500+ companies" or "Featured in TechCrunch"
- Clear positioning: Explain who it's for and why it's different
- Call to action: Tell them what to do next
Submission Workflow
- Batch by priority: Submit to Top 10 first, then work down the list
- Track everything: Record submission date, expected approval time, status
- Follow up: If not approved within expected timeframe, contact support
- Optimize post-approval: Update listings with reviews, new features, screenshots
Tracking Your Results
What gets measured gets managed. Set up proper tracking to understand which directories deliver real value.
Essential Metrics to Track
- Referral Traffic: Visits from each directory (Google Analytics)
- Conversion Rate: Signups/purchases per directory
- Backlink Quality: Monitor new backlinks (Ahrefs, Moz, or free alternatives)
- Domain Authority Changes: Track your DA over time
- Ranking Improvements: Monitor target keyword rankings
UTM Parameter Template
Tracking Spreadsheet
Create a spreadsheet with these columns:
- Directory Name
- URL
- DA Score
- Link Type (Dofollow/Nofollow)
- Submission Date
- Approval Status
- Approval Date
- Your Listing URL
- UTM Campaign
- Referral Traffic (Monthly)
- Conversions
- Notes
Review Schedule
- Weekly: Check submission status, follow up on pending approvals
- Monthly: Review traffic and conversion data, identify top performers
- Quarterly: Update listings with new features, screenshots, and copy
Don't have budget for Ahrefs or Moz? Use free alternatives like Ubersuggest (limited), Google Search Console (essential), and MozBar (browser extension) to track your backlinks and rankings.
Start Submitting Today
Every day you wait is a day of missed SEO value. Start with the Top 10 and work your way through the list. Remember: quality submissions beat rushed ones.
View Submission Checklist